Hatch McClelland Moore (HMM) Criminal Law is one of the fastest-growing legal teams in Edmonton, specializing in the areas of criminal and traffic law. Dedicated to providing the best service and advice to clients in both English and French, HMM Criminal Law practices throughout Alberta. Recognizing a trustworthy and credible brand is key to attracting clients, HMM Criminal Law approached Web3 to create an identity and online presence that reflected their hard work, intelligence and willingness to tackle serious legal challenges. We created a brand identity, logo and SEO content communicating our client’s extensive knowledge, familiarity and confidence with the legal system. Implementing the brand strategy, we developed a mobile responsive website that clients can easily navigate, learning about HMM Criminal Law’s services with an impression of confidence in the firm’s practice.