General Bank of Canada is a Schedule 1 Chartered bank, headquartered in Edmonton, Alberta. Launched in 2005, the bank started with only 3 employees. Today, it has grown to over 50 staff, serving more than 120,000 Canadians.
Our design team researched extensively to find a unique and visual way to present General Bank's services and simplify their website's navigation structure. Previously, the website used a series of drop-down menus to explain various subsets of each service. The new General Bank website is a much more condensed and visual version of its predecessor.
Our goal was to effectively communicate the company's values, including Integrity, Stewardship, and Community. Our team sourced all photography and color matched images to help bring those values to life.