Go Insurance

Go Insurance approached us looking for a refresh of their current website. One of their main goals was to improve the number of people requesting insurance quotes online.

We were very excited to provide a fresh perspective on their website (and we really wanted to bring dogs back into their brand).

Our Solution

We built a custom responsive website that illustrates how easy it is to get a free quote online. We added simple yet friendly design elements and animations to help convey the Go Insurance brand.


The new Go Insurance mobile website is the most obvious improvement. It makes it easy for users to find everything they need to know about their insurance policy. The website also simplifies the process of paying for insurance premiums online!

Intuitive Design

The original Go Insurance website had a lot of drop-down menus; making it a little difficult for new customers to explore their service offerings. In order to simplify the navigation structure, we decided to consolidate many of these pages into "insurance-type" sections. Each section highlights the most popular items users were looking at when we rebuilt the website. The popular topics are featured in a small menu just under the banner (each one slides you down the page for more information).

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Anton Vasiliv
201 3204 Parsons Rd NW
Edmonton, AB, T6N 1M2 CAD