Responsive design moves from trend to an industry best-practice

This is something that we at Web3 embraced long ago. It’s time to start looking ahead to upcoming trends that are going to be influencing web design throughout 2016. After all, it's never a bad time to plan for the future and set yourself up for success.


Here are our picks for what’s going to be big in 2016

  1. Video: If a picture speaks a thousand words, just imagine the power of video! As data gets cheaper and devices more sophisticated, adding some kind of video component to websites is becoming more and more commonplace. Whether it’s service demonstrations, product animations or personnel interviews, there’re more ways than ever to tell your story online.
  2. Animations: Animations can include anything from minor flourishes on buttons to cinemagraphs, or even a full-fledged animated video. Small, accentuating animations coupled with a material design will make websites pop more than ever.
  3. Material Design: A few years ago, flat design became a big thing in web design. That trend has since evolved into Material Design (by Google), and has been refined for more depth, as well as a sense of movement and impact.
  4. Microinteractions: Whether it’s just turning off your phone’s alarm or tapping a ghost button on a web page, micro-interactions are becoming an important part of web design that introduce an element of interactivity to otherwise static pages. The key will be to engage users with your website, but not bombard them with an endless stream of clicks.
  5. Minimalism: Web designers will be creating uncluttered websites free of needless distractions for a simple user interface and a seamless user experience.


These are just a few of the trends we expect to see in 2016 as end-users become increasingly savvy and sophisticated consumers of web content. In fact, we’re already seeing some of those changes emerging in our own office as well.


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Anton Vasiliv
201 3204 Parsons Rd NW
Edmonton, AB, T6N 1M2 CAD