Since 2010, mobile browsing has grown by over 400%. Although the statistics vary by region and industry, we have seen some of our clients get as much as 70% of their website traffic from mobile devices. We all know mobile accessibility is important, but what’s the best way to go about it?
- Responsive: A responsive website is built to re-align to fit different devices. The advantage is full website accessibility from anywhere.
- Mobile: A mobile website is a second version of a website built to accommodate smart phones. The advantage of this format is that the content, structure and navigation is built specifically for mobile users.
- Hybrid Approach: This type of website uses a mobile template to serve the same content as the main site in a mobile format.
We have implemented all three options over the last three years. Although each has unique advantages, we have been implementing responsive and hybrid websites on a more consistent basis. A book I recently read advocated that many users prefer to browser the internet on their phones or tablets in their downtime. The book also reasoned that if a user had previously seen a website on a desktop, they would expect to have the same level of accessibility on a smartphone.
Google recently published an article stating that they will start to prioritize mobile and responsive website in their ranking algorithm. So whether it's mobile or responsive, it is important to keep up with the trend.