3 things to look for in 2014 – the future of online marketing

3 things to look for in 2014 – the future of online marketing

Jan 09
January 9, 2014

Following the Social Trend

In 2013, the importance of social media to your organic Google rank grew significantly. You can expect this trend to continue in 2014. That means you’ll need to make a conscious effort to devote resources to maintaining your social media presence. Likes, shares and plus ones are all signals that tell Google that your customers are engaged with your organization through social media. 

Paying Attention to Mobile

In 2014, you can expect that Google will continue to put more and more emphasis on your website’s mobile presence. It’s been a while since Google announced that mobile will be a factor in search. Now, optimizing your mobile presence is the name of the game. That means developing better content for your mobile website, optimizing its loading speed and allowing users to easily access more website content from their mobile devices.

Developing Better Links

Inbound links (links from other websites to yours) are still a dominant factor in search. Several of Google’s updates dramatically changed the way that links will be developed in the future. Many websites were penalized for developing links in an artificial way, in an attempt to manipulate their organic rank. In 2014, you can expect this trend to continue. Higher quality, relevant links, will  have a positive impact, while low quality, “spammy” links will become more and more of a liability.

Feel free to call us to discuss how your business can harness these factors in 2014!  https://www.web3.ca