One of the easiest ways to improve your online presence and help out your SEO is to produce new content for your website on a regular basis. Remember, search engines aren’t trying to please you. They’re trying to please their millions of users searching for authoritative, relevant and current information. That’s why Google loves regular content updates; they mean you’re an active authority in your field. After all, nobody wants stale, out of date information.
Unfortunately not every organization has the time or budget to invest in a large content development campaign. That doesn’t mean you can’t make a priority out of it, though. When it comes to content management, the secret is to work smarter, not harder.
- Set a target. Content creation is just like anything else when it comes to achieving goals, and that means setting a realistic target number to achieve. Having a specific goal helps focus your efforts. It’s also important to be realistic. You don’t need to be producing something every day or week. Unless you’re specifically a media company, bi-weekly or even monthly will be enough.
- Use a calendar. Just as setting a target number for posting gives you a tangible goal, it’s important to set a specific deadline to make sure the job gets done. Planning your posts a few weeks in advance not only provides structure, but also creates deadlines that keep your feet to the fire to get the job done on time. Pro tip: Don’t choose the beginning or end of the month. Those times are already hectic enough. Choose mid-month dates when you’re more likely to have a few free hours. Mid-month dates also appear more natural and organic, even if they were rigidly scheduled in advance.
- Remember that you’re not writing the next great American novel. Three- to five- hundred words about a recent project, new product or your take on the latest industry news is more than enough. Reminding yourself to be short and sweet is also a great way to make the task less daunting; it’s much easier to get the job done knowing you’re only writing a couple paragraphs instead of pages upon pages of a master’s thesis. Keep things in perspective.
Taking control of your website’s content production is a key element of properly managing your online presence. Thankfully, it doesn’t have to be a difficult or time-consuming task as long as you keep things in perspective and set responsible and realistic goals. A few hours every month is all it takes to get started, and you may be surprised at how quickly good content management can start having an effect online.