A concrete and steel high-rise condominium development in the core of downtown Edmonton, Ultima Tower features luxury finishes, amazing views, and a close proximity to the new arena district and other amenities. Ultima needed a website to present the many features of their units in an appealing and original style. Web3 focused on the key factors of location and design that buyers use to assess properties, developing a website with an animated intro showcasing the tower’s construction and an aerial perspective of the downtown surrounding area. On the day of the pre-sale launch, over 80% of the suites were reserved. The website generated interest from the media with Ultima Tower featured on the front page of the Edmonton Journal. From the success of the website launch, the client hired us for their Encore Tower project.