BCM Developments designs and builds condos in desirable locations across Edmonton that are lighter and stronger than wood using Light Gauge Steel, a patented steel and concrete construction method. Realizing the importance of communicating the benefits and resale value of their patented building system and condo locations, BCM Developments required a consistent image and online presence. Web3 created a brand and corporate identity, designing a recognizable logo that complemented the different developments and neighborhoods. Applying the logo and brand identity, we delivered a mobile responsive website with targeted content writing, SEO and a language translator. Understanding the importance of engagement, Web3 developed a feature to display each project with key details and a sign up form, encouraging potential customers to explore developments and contact our client.